Business Strategies - Hard Disk Media
Relationship Between Our Products and Daily Life
HD media is incorporated into hard disk drives and is used in data centers, corporate data servers, and surveillance cameras, among others.

Mission of Hard Disk Media Business
We will increase capacity and improve quality of HDD*1s by developing and launching the latest technologies ahead of our industry peers. In doing so, we will enable HDDs to maintain their superiority in large-capacity data storage for data centers, thereby contributing to the development of a highly digitalized society.
- *1 HDD:Hard Disk Drive
Initiatives to Strengthen Competitiveness and Examples
We possess the technological capabilities to develop and mass produce the world’s most advanced media ahead of the rest of the industry, and provide Best Fit products optimized to meet customer needs through close cooperation with all three HDD customers.
In current magnetic recording, combining a customer’s shingled magnetic recording (SMR) technology with our own proprietary media has enabled the said customer to achieve the first certification for the max capacity program.
To meet the further rise in demand for high-capacity nearline drives expected going forward, we are conducting joint development with the three customers for next-generation HAMR technology. By combining this with our proprietary technology, we aim to continue our efforts to achieve world’s first certification for the max capacity program.
- * When magnetic particles are made smaller to achieve a higher recording density, the thermal stability of a hard disk deteriorates and data cannot be stored for long periods of time. Meanwhile, using a type of magnetic material with high thermal stability would make it impossible to write to the recording medium. Microwave Assisted Magnetic Recording (MAMR) and Heat Assisted Magnetic Recording (HAMR) are recording technologies that solve this recording density problem and support writing to the recording medium.

Roadmap for Increasing Media Capacity